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Public & Government Relations Manager
Saudi Arabia
Job Purpose
A Public Relations Manager is a professional who is in charge of managing an organization’s communication initiatives with media personnel. Their duties include overseeing a team of public relations professionals to delegate tasks, writing or editing press releases prior to publication, and helping their company organize events such as conferences that involve their industry and the local community.
Description
Responsibilities include but are not limited to:
Develop a marketing communications plan including strategy, goals, budget and tactics.
Develop media relations strategy, seeking high-level placements in print, broadcast and online media.
Coordinate all public relations activities.
Direct social media team to engage audiences across traditional and new media.
Leverage existing media relationships and cultivate new contacts within business and industry media.
Manage media inquiries and interview requests.
Create content for press releases, byline articles and keynote presentations.
Monitor, analyze and communicate PR results on a quarterly basis.
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
Build relationships with thought leaders to grow industry awareness.
Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.
Requirements and skills:
Proven working experience in public relations required.
Proven track record designing and executing successful public relations campaigns at both a local and national level.
Strong relationships with both local and national business and industry media outlets.
Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.
Exceptional writing and editing skills.
Solid experience with social media including blogs, Facebook, Twitter, etc.
Event planning experience.
BA/MA degree in Marketing, Advertising, Communications or a related discipline.
