Thailand Mega Fair 2023
Event Brief:
Thailand Mega Fair 2023 was the premier trade fair in the Kingdom of Saudi Arabia. The fair brought together premium and innovative Thai products and services across various industries, providing a unique platform for business collaboration and cultural exchange.
The first-ever Thai trade exhibition of this magnitude in Riyadh, the fair showcased over 200 leading Thai brands and more than 1,000 diverse products across nine key sectors, including food and beverage, tourism and hospitality, MICE, smart agriculture and innovation, fragrances, health and wellness, auto parts, luxury building and decor, and lifestyle products.
Supported by the Tourism Authority of Thailand and the Thailand Convention and Exhibition Bureau and sponsored by companies such as Siam Piwat, SCG International Corporation, Bangkok Dusit Medical Services (BDMS), and Yak Green, the fair is a strategic initiative to enhance bilateral trade and cultural exchange.
Distinguished guests, including His Excellency the Minister of Commerce, Dr. Majid bin Abdullah AI-Qasabi, H.E. Mr. Parnpree Bahiddha-Nukara, Deputy Prime Minister and Minister of Foreign Affairs of the Kingdom of Thailand; Mr. Sanan Angubolkul, Chairman of the Thai Chamber of Commerce and Board of Trade of Thailand; His Excellency Mr. Pipat Ratchakitprakarn, Minister of Labor of Thailand; Her Excellency Miss Sudawan Wangsuphakijkosol, Minister of Tourism and Sports of Thailand; His Excellency Mr. Darm Boontham, Ambassador of Thailand to Saudi Arabia; Dr. Sarni Abdullah AI-Obeidi, Chairman of the Saudi Thai Business Council; and Mr. Kreingkrai Kanjanapokin, Founder and Group CEO of Index Creative Village Public Company Limited, attended the opening ceremony.
Overall Stats:
| Number of Exhibitors | 126 |
| Number of Visitors | 10,986 |
| Social Media Accounts Total reach | 1,054,880 |
| Social Media Accounts Total impressions | 3,031,487 |
| Social Media Accounts Total clicks | 92,398 |
| Number of billboards ads | 1 |
| Number of Emailers sent | 616,282 |
| Number of Total Media coverage | 55 |
Overall Insights:
The fair served as a pivotal moment in diplomatic ties between Thailand and Saudi Arabia, fostering increased collaboration in trade, investment, tourism, and various other sectors. The Thailand Mega Fair 2023 is strategically aligned with the vision of public and private agencies such as the General Authority of Foreign Trade (GAFT), the Federation of Saudi Chambers, the Riyadh Chamber of Commerce, and the Saudi-Thai Business Council. Its aim was to provide a robust platform for top leaders in the public and private sectors of Saudi Arabia to access our vibrant market as well as to explore and strengthen economic opportunities among the two countries and Middle East tapping into international trade opportunities.
